Four Things That I'm Thinking About Design In Tech
* Success is when Design receives the "Best Supporting Actor/Actress" prize instead of the award for the leading roles.
* If you agree with that thesis, then the art of partnering across an organization is the skill with the highest value by far for Design.
* And because Design is an inherently cross- and trans-disciplinary field, it's well positioned to succeed as the highest value-add partner.
* So in the proverbial 3-legged-stool of product-dev-design, it's better to think of design as more of a tail than a leg. Naturally, the tail adds balance and expression.
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